Founders & friends: Tom & Hicham
Twelve years ago, in the world of martial arts, two paths crossed – Tom and Hicham's. What started as a shared journey in combat sports evolved into a bond strengthened by mutual respect and a deep-seated passion for the discipline.

The birth of our brand: 2016
In 2016, this passion culminated in the creation of our brand. It wasn’t just about fighting gear; it was about crafting a legacy in the world of combat sports. Our brand was born from a desire to redefine the norms, to challenge the status quo in combat sports apparel and equipment.

Our mission: Impact, design, and quality
Our mission is simple yet profound: to make an impact in the world of combat sports. We believe in the power of design and quality, not just as mere aspects of our products, but as ethos that drive our brand forward. It’s about creating something that resonates with the spirit of fighters and enthusiasts alike.

Building a community
"Can't Beat Us" – our slogan isn't just a bold statement, it's our mantra. It encapsulates the essence of our journey and our community. We’re not just selling products; we’re building a family, a network of like-minded individuals who share our passion for combat sports. We’re in this together, every step of the way.

Join us
As we continue to grow and evolve, we invite you to be a part of our story. With every product, every design, we strive to not just meet but exceed expectations, always keeping our community at the heart of what we do. Because at the end of the day, we do this together – united by our love for combat sports and driven by a vision to create something truly unique.