Fourteen years ago, Tom and Hicham crossed paths in the world of martial arts. What began as casual conversations between training sessions quickly turned into a friendship built on shared passion and mutual respect. They were driven by a deeper love for the sport and the lessons it teaches.

That obsession turned into something bigger. In 2016, fueled by late-night conversations and the relentless drive to make their mark, they built something new. Not just another brand, but a movement. A name that stood for quality, design, and the spirit of fighters and athletes everywhere.

It wasn’t just about gloves and gear. It was about breaking the mold. Tom and Hicham knew that combat sports deserved more: products made for fighters, by fighters.

Our mission goes beyond the ring. We’re here to make an impact. Not just with innovative products but through the values that define us: discipline, resilience, and unity. Every piece of gear we create is a reflection of those values. Every design is crafted to inspire fighters to push harder, dig deeper, and never quit.

For us, quality isn’t a detail: it’s the foundation. Fighters demand the best, and we refuse to offer anything less.

"Can’t beat us." It’s more than a slogan. It’s the heartbeat of what we do. Every fighter, every enthusiast, every dreamer who wears our gear becomes part of the family. It’s not about ego or titles, it’s about standing together.

From beginners lacing up their gloves for the first time to professional fighters stepping into the ring, we’re here for all of it. For every jab, every setback, every victory.

This isn’t just our journey. It’s yours too. Every product we design carries the stories of the people who wear it. Every step forward we take is powered by the community that’s grown with us.

So, whether you’re here for the grind, the glory, or just the love of the sport, welcome to the family. Together, we’re unstoppable.

Because at the end of the day, it’s simple:
We fight. We grow. We win.